Fundamentally, the best brands take a stand on issues that matter to the community, the environment and the greater good, all while giving their customers added value. In striving to reach that degree of responsibility, FELLER has painstakingly searched for materials that perform well, look sharp, feel great, and critically, do the least amount of harm to the world we live in during their life cycle.
To attain this, FELLER embarked on an outerwear journey that rejected the commonly used (often harmful) fluorocarbon based polyesters and nylons (synthetics from petroleum), and instead sought renewable materials that are biodegradable, sustainable and naturally produced. Of course we are referring to cotton, which when properly treated, can be effectively water resistant and check all the right boxes of eco-friendliness.
What makes a textile eco-friendly? Generally, it means to minimize the impact on the environment in both production & eventual disposal. For example, cotton has been grown for centuries, regulated by agriculture authorities (including the FDA which tightly regulates pesticides etc.) and its fibers are ultimately biodegradable like any natural plant based material. In contrast, synthetic fibers come from a more chemically based, non renewable source, and have far more complex carbon chains to break down after a garment is no longer in use, making it inherently less desirable from an ecological point of view.
Cotton is also a drought tolerant plant and uses far less water than most crops. In fact, about 2/3rds of USA cotton is produced with natural rainfall requiring no irrigation. Modern tilling techniques have also increased yields dramatically meaning less land is producing more fiber all while reducing the need for pesticides and water.
Current fabric vendors for FELLER include Halley Stevenson, an industry leader for over 150 years: http://www.waxedcotton.com/
More on cotton here:
And bundles of cotton information here:
Some definitions of the vital aspects of Eco-friendliness: https://www.oprah.com/style/eco-friendly-fashion-and-a-glossary-of-environmental-terms/all
Renewable resources can be replenished, so they're not permanently depleted—alternate-energy sources such as solar or wind power instead of nonrenewable oil, or fast-growing plants like bamboo.
Sustainable practices do no lasting harm to the Earth's resources, valuing the survival of future generations over immediate needs. A further discussion here:
There is also an ethical aspect to the production of clothing in a responsible manner. Some short definitions and views can be found here:
FELLER acknowledges that producing and delivering garments is not a completely carbon-free process, but by incrementally minimizing impact, FELLER products are a step in the green direction.
Rest assured, FELLER will continue advocating eco-friendliness.